Choosing a photography business name can be like writing the first sentence of a book – writers block sets in before you even get started because you don’t want to make a mistake and be stuck with the wrong name for your photography business.
So what can you do to make sure that your photography business name is one that you’ll still be happy with ten years from now?
1) Start With A Brainstorming Session
This one can have surprising results and it’s pretty easy to do.
Basically you take out a piece of paper and a pen (it doesn’t work as well on a computer) and you just start writing down words that you like.
They can be colors, animals, plants, places, emotions, Roman Gods, movie titles etc…don’t put any limits on it, just write down random words one under the other on a piece of paper.
Then go back through the list and see if any of those words inspire you to think of other words and just keep writing them down.
Once you’ve got a nice big list, start staring at the words to see if you can combine any of them into two word phrases that feel like they might make a good name for a photography business.
2) Create A Short List…And Let Them Sit For A While
You shouldn’t rush into choosing a name for your photography business.
I’m a firm believer in giving your brain time to do its work. Any time you have a problem, a good way to come up with a solution is to think about that problem at night just before you go to bed.
Your brain will then go to work for you and often times come up with a solution you’d never have thought of otherwise.
And you can use this technique when choosing your photography business name – especially if you’ve done the brainstorming session mentioned above.
Ideally what you want to do is come up with a short list of potential names for your photography business.
This can come from the brainstorming, from the idea mentioned below in point number 3, from ideas your friends and family give you etc.
Then just let all those business names sit with you – usually you’ll be able to eliminate some that seemed good initially but quickly lose their appeal.
You’ll end up with a handful of ideas and you choose the best one from there.
3) Cheat…And ‘Copy’ From Other Businesses
Here’s the thing…there are literally tens of thousands of photography businesses in the U.S alone, which means that if you can browse through a list of some of these photography company names, there’s a good chance a few of them are going to give you some great business name ideas.
Now I’m not saying you should steal these names and use them for your own business – I’m saying that they can help you with ideas for your own business name.
Something similar without being exactly the same if you know what I mean.
The great thing about the Internet is that it’s now very easy to get access to lists of thousands of photography business names.
Listed below are some photographer directory sites that should help get you started.
The great thing about these directory websites is that you can browse by category – so you can find business names for the sort of photographic specialty you’re interested in.
Unfortunately these websites tend to limit results pages to 10 businesses at a time so you’ll often need to scroll through a number of pages in order to get to the really good photography studio names.
So hopefully that helps get you started as you try and work out the right name for your photography business.
One final thing to think about is your website address – you want to make sure that if you choose a photography business name, then that website address is going to be available.
If you’re in the U.S, the .com version is the one you really want, and if that’s not available then either the .org or .net can be used.
Avoid any of the others such as .info or .us.
If you live outside of the United States, then you can go with your country specific domain eg .com.au or .co.uk
Craig runs Photography-Marketing.org - a website dedicated to helping photographers generate more leads and attract more clients